Backcountry announced the creation of Backcountry Garage, an innovation platform, with Coalatree as the first brand added to its portfolio.
Founder / Independent → Private Equity
Consumer Ownership Intelligence · Updated April 2026
Brand ownership is product destiny
Know who's really behind the brands you buy — and what it means for quality, values, and your wallet. We track corporate ownership, top shareholders, and M&A activity across the consumer categories that matter most.
Browse by Category
Each category page shows every major brand, who owns it, what type of owner they are, and where the brand sits in its lifecycle — so you can buy with your eyes open.
Latest M&A News
Founder / Independent
Mark Anthony Group acquires Finnish beverage brand Long to expand its ready-to-drink (RTD) portfolio
Foreign-Controlled → Private Equity
Celebrity investors Maria Sharapova and fashion designer Gabriela Hearst are investing in Amulet, a women's supplement brand
Founder / Independent → Founder / Independent
Unilever acquires nutritional supplement gummies brand Grüns for $1.2 billion
Private Equity → Publicly Traded
Unilever acquires Grüns, a greens supplement brand
Private Equity → Publicly Traded
C.H. Guenther & Son, a US-based food company, acquires a Montreal-based tortilla producer
Unilever acquires US greens supplement brand Grüns in latest wellness push - Nutraceutical Business Review
Private Equity → Publicly Traded
Unilever acquires Grüns, a nutritional supplements brand, expanding its portfolio in the supplements market.
Founder / Independent → Publicly Traded
Unilever acquires US nutritional supplement brand Grüns as part of its wellbeing strategy expansion
Private Equity → Publicly Traded
Unilever acquires Grüns, a supplements brand, as part of its strategic focus on wellbeing products following its food business spin-off
Private Equity → Publicly Traded
Unilever acquires Grüns, a greens supplement brand, expanding its well-being product portfolio.
Private Equity → Publicly Traded
The Clorox Company has completed its acquisition of GOJO Industries, expanding its portfolio with the Purell brand.
Private Equity → Publicly Traded
McCormick acquires Unilever's food business in a major M&A transaction valued at approximately $45 billion
Publicly Traded → Publicly Traded
Article from inc.com analyzing how private equity ownership led to the bankruptcy of a home goods brand
Private Equity
OLAPLEX, a leading, science-led prestige hair care brand, to be acquired by Henkel for $1.4 billion - Advent International
Private Equity → Publicly Traded
Herbalife Ltd. (HLF) plans to acquire Bioniq to expand its personalized nutritional supplement capabilities.
Publicly Traded → Publicly Traded
Founder / Independent → Private Equity
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